Description

Word-of-mouth marketing is powerful; we all trust recommendations from family and friends. Still, it takes effort to harness the power of these recommendations. This program describes practical steps that make word of mouth marketing accessible to small businesses, illuminating the behavioral science that drives marketplace conversation including:

• Understanding attention, trust and influence

• The anatomy of word-of-mouth

• Top five ways to activate word of mouth marketing

• Activation planning worksheet
  
  
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