Description

Every marketing plan should be a unique plan – designed for a specific business. The foundation of a dynamic marketing plan must reflect a company’s structure, its brand essence, and defined target audiences to ensure the plan is productive and realistic. However, the level of noise that we all receive each day through a myriad of channels is ever-increasing, making marketing more complicated and easier at the same time. By listening to your customers and crafting a marketing plan that is focused and on point, businesses can utilize their financial resources and capacity to implement their plan with greater confidence. Tamara Kenworthy, Founder of On Point Strategies, will break down five key steps and highlight actionable take-aways for the creation of a focused marketing plan.